Dr. needs a Doctor


Beats Electronics, the joint venture with Dr. Dre and Jimmy Iovine, was purchased by Apple in 2014, but when news of the partnership leaked, it cost $200 million and Diddy is reportedly to blame.

In an excerpt obtained by iMore from The New York Times reporter Tripp Mickle’s new book, After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul, the “Forgot About Dre” rapper’s infamous video where he declared to be “the first billionaire in Hip-Hop” caused Apple to cut $200 million from the initial $3.2 billion agreemen


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