Rihanna's Fenty, is the biggest beauty brand, clocking $582 million dollar beauty brand, Fenty Brand, is the most successful celebrity beauty brand in the world. According to Cosmetify, Rihanna’s Fenty Beauty is ranked #1 over all brands in the US. I tried the lipgloss just to see what the hype was, and I was shocked, the lipgloss stayed on more hours than the rest, the serum went a long way and her foundation was the top. If I'm doing a photoshoot, I look for full coverage and Fenty comes with it! So I see why it's the number 1 brand in the US.
Photo: Matt Winkelmeyer / Getty Images Entertainment / Getty Images