A few weeks back I posted a story about changing tables being added to men's bathrooms across the country so dads can change their children if mom is not around. Now comes word that Huggies will be adding fathers on diaper boxes. Good move.
Although I don't have kids, I do know the importance of promoting men changing diapers and the impact it will have not only on sales, but also branding for the diaper company. Let's face it, men change diapers too, so why not include a man holding his child on the diaper boxes? This is a great idea and a first for any diaper company, and I think more men will be spending a little more time in the diaper aisle.