LeBron James is stepping into a new role off the court—this time as the newest Kenbassador for Mattel. The legendary basketball star is now the face of the newest Ken doll, and it’s called the LeKen doll.
Barbie and Mattel teamed up with the LeBron James Family Foundation to create a series of dolls that honor men who are making a positive difference in the world. These dolls are meant to celebrate real-life role models, and LeBron was a natural pick. His work both on and off the basketball court has made a huge impact, especially through his I PROMISE School and other community efforts.
The LeKen doll is designed to look just like LeBron. It features his signature beard and a cool outfit that includes a letterman’s jacket, a baseball cap, sunglasses, Beats headphones, a gold watch, and custom Nike sneakers. The attention to detail is spot-on, making it a must-have for fans and collectors.
The doll goes on sale this Monday for $75 and will be available both in stores and online. If you want one, act fast—it’s expected to sell out in minutes!